Shared from the 5/25/2018 The Age Digital Edition eEdition

Security assured solution for sales tracking

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Melbourne online wine seller Winestyle, operated by Peter Marr, above, is a Qdos user.

A cloud-based suite of software is uniquely tailored to the Australian marketplace.

Australian companies are streamlining their operations with a business management software package which automatically handles the core facets of their business with a single cloud-based solution.

“We believe we’re Australia’s best kept secret in terms of cost-effective, extensive software for retailers and wholesalers,” says Qdos national sales manager Niki Abeyewardene.

“Our system can be applied to an entire range of industries, but the major difference between Qdos and our competitors is that ours is a cloud-based suite of integrated products that we tailor to each client’s individual needs.

“It’s a low-cost solution that saves money and increases efficiency in many ways. We spend a lot of time understanding each client’s challenges and requirements so we can create a solution precisely for them, build a long-term relationship and help them grow.”

The company’s clients range from individual stores to chains such as Vinnies Shops using the cloud POS (point of sale) solution in 430 not-for-profit stores across Australia.

Qdos ERP (enterprise resource planning software) is the central hub of information and manages all data from every sales channel. “Clients benefit from a single integrated solution,” says Qdos chief technical officer Mark Phillips. “They can access information in real time. It provides instant data and reporting across their entire network of sales channels.

“The system also provides complete security, because all the data is stored in the cloud and backed up on secure servers rather than just on in-house computers.

“You can set up various product types, and also add pricing and other details. The product is then automatically available for sale across the board – whether it be instore, online or in head office for managing wholesale orders.

“With real-time reporting, clients can see how a particular store is tracking for the day and make instant decisions.

‘‘There are also mobile apps that enable warehouse staff to see exactly what’s going on with stock at any stage.”

The Qdos system is designed to grow sales by providing individual customer identification that enables precise campaign targeting. “For example, we have some winery stores that might have released a particular wine,” Phillips says.

“They can create a customer segment to see who bought the vintage last year and create an email campaign to target them. Then they can track the emails to see who read them and clicked on the embedded hyperlink.

“From there, they can send out a secondary campaign for those who clicked but didn’t purchase, to encourage them to buy before stock runs out.

‘‘Clients can then track the campaign’s performance to see what kind of convergence they get from the sales.”

Abeyewardene says Qdos is a purely Australian company with software designed for local conditions.

“That’s important,” she says, “because our clients receive support from a dedicated team based in Melbourne rather than from someone overseas without knowledge of local conditions.

“We offer an extremely comprehensive software package at a fraction of the cost of larger providers.”

‘We believe we’re Australia’s best kept secret in terms of costeffective, extensive software.’

Niki Abeyewardene

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